ONLINE MARKETING
Online Marketing –Meaning & importance ,types –B2B,B2C,C2C,G2B,G2C; Understanding
consumer behaviour in online marketing. Marketing research through internet. Segmentation ,
targeting and positioning strategies in online marketing.
Product decision in online marketing ; E-branding. Pricing decisions. Impact of the Internet on
pricing decisions. Business models for online marketing.
Online Marketing communication-E-Advertising , types , advantages, limitations; Promotion
using search engine, banner advertising ,newsgroup,chatrooms,email. Online vs traditional media.
Social networking and marketing.
Marketing channels in online marketing; E-retailing; Impact of internet on Market Planning ,
organisation and control.
consumer behaviour in online marketing. Marketing research through internet. Segmentation ,
targeting and positioning strategies in online marketing.
Product decision in online marketing ; E-branding. Pricing decisions. Impact of the Internet on
pricing decisions. Business models for online marketing.
Online Marketing communication-E-Advertising , types , advantages, limitations; Promotion
using search engine, banner advertising ,newsgroup,chatrooms,email. Online vs traditional media.
Social networking and marketing.
Marketing channels in online marketing; E-retailing; Impact of internet on Market Planning ,
organisation and control.
Personal Selling and Salesmanship - II
Personal Selling and Salesmanship - II
will discuss about:
1. Qualities of Successful salesperson with reference to Consumer Services.
2. Selling as a Career, Advantages and Difficulties.
3. Distribution Network Relationship
4. Reports and Documents; Sales Manual, Order Desk, Cash Memo,
5. Problems in Selling and their Solutions
will discuss about:
1. Qualities of Successful salesperson with reference to Consumer Services.
2. Selling as a Career, Advantages and Difficulties.
3. Distribution Network Relationship
4. Reports and Documents; Sales Manual, Order Desk, Cash Memo,
5. Problems in Selling and their Solutions
Principles of Business Management
This paper namely, "Principles of Business management" includes classes in the field of Business Management based on the curriculum provided by the Kurukshetra University, Kurukshetra. This paper is essential to be qualified for obtaining the degree of Bachelor of Commerce from Kurukshetra University, Kurukshetra. In this course paper, students will have the knowledge regarding various aspects of Business Management that will be helpful for the students in the development of certain managerial and supporting skills needed to be successful in a business.
Principles of Production Management
This course will help in finding out the workings of production department.