INTERNATIONAL BUSINESS ENVIRONMENT
International business: nature, importance and scope; Framework for analyzing international
business environment: geographical, economic, socio-cultural, political and legal environment;
Multinational corporations: nature and role; Technology transfers: importance and types; Foreign
Investment: nature, types and barriers.
An overview of International economic institutions: WTO, UNCTAD, IMF, World Bank;
Generalized system of preferences; International commodity agreements.
Regional economic co-operation: types and rationale, EU, NAFTA, ASEAN, SAFTA.
Foreign Exchange Markets: nature, participants, Foreign exchange rates determinants, Exchange
rates arrangement in India, Foreign Exchange Risk: nature and management
business environment: geographical, economic, socio-cultural, political and legal environment;
Multinational corporations: nature and role; Technology transfers: importance and types; Foreign
Investment: nature, types and barriers.
An overview of International economic institutions: WTO, UNCTAD, IMF, World Bank;
Generalized system of preferences; International commodity agreements.
Regional economic co-operation: types and rationale, EU, NAFTA, ASEAN, SAFTA.
Foreign Exchange Markets: nature, participants, Foreign exchange rates determinants, Exchange
rates arrangement in India, Foreign Exchange Risk: nature and management
Introduction to Financial Services
Introduction To Financial Services course
will discuss about:
1. Meaning of Financial Services, Importance of Financial Services, Types of Financial Services.
2.Merchant Banking: Right Issues, Underwriting, Functions
3. SEBI overview and its Role
4. Leasing and Hire Purchase
5. Factoring and Forfaiting
6. Mutual Funds: Structure, Types, Advantages
7. Consumer Finance
will discuss about:
1. Meaning of Financial Services, Importance of Financial Services, Types of Financial Services.
2.Merchant Banking: Right Issues, Underwriting, Functions
3. SEBI overview and its Role
4. Leasing and Hire Purchase
5. Factoring and Forfaiting
6. Mutual Funds: Structure, Types, Advantages
7. Consumer Finance
M.COM II GENERAL ENTREPRENEURSHIP DEVELOPMENT
Course Contents
Entrepreneurship: concept, nature and scope; factors affecting entrepreneurial growth; major motives influencing an entrepreneur; stress management; entrepreneurship development programs.
Small Enterprises: Definition, Classification – Characteristics, Ownership Structures.
Market Survey and Opportunity Identification: starting a small scale industry, registration procedures, list of items reserved for small scale industry; assessment of demand and supply in potential areas of growth, understanding business opportunity, considerations in product selection, data collection for setting up small ventures.
Project Report Preparation: Managerial and Operational aspects of small business; Human relations and performance in organization; Institution supporting entrepreneurial growth.
Environmental considerations: concept of ecology and environment, air, water and noise pollution standards and control.
Personal Protection Equipment (PPEs) for safety at work places.
Entrepreneurship: concept, nature and scope; factors affecting entrepreneurial growth; major motives influencing an entrepreneur; stress management; entrepreneurship development programs.
Small Enterprises: Definition, Classification – Characteristics, Ownership Structures.
Market Survey and Opportunity Identification: starting a small scale industry, registration procedures, list of items reserved for small scale industry; assessment of demand and supply in potential areas of growth, understanding business opportunity, considerations in product selection, data collection for setting up small ventures.
Project Report Preparation: Managerial and Operational aspects of small business; Human relations and performance in organization; Institution supporting entrepreneurial growth.
Environmental considerations: concept of ecology and environment, air, water and noise pollution standards and control.
Personal Protection Equipment (PPEs) for safety at work places.
Marketing Communication - II
Marketing Communication - II will discuss about:
1. Methods of Marketing Communication
2. Meaning Distinctive Characteristics of Advertising , Personal Selling, Public Relation, Sales Promotion
3. Setting Up of Targets, Policies, Strategies and Methods of Achievement
4. Integrated Communication In Marketing: Meaning, Importance, Process and Tools
1. Methods of Marketing Communication
2. Meaning Distinctive Characteristics of Advertising , Personal Selling, Public Relation, Sales Promotion
3. Setting Up of Targets, Policies, Strategies and Methods of Achievement
4. Integrated Communication In Marketing: Meaning, Importance, Process and Tools
MARKETING MANAGEMENT
Marketing Management: Nature and Scope, Concepts of Marketing. Marketing environment, Marketing Mix, STP approach to marketing.
Marketing Information system, consumer Behaviour, New product development, Product Life Cycle, Branding and Packaging decision.
pricing, Distribution Channels, Promotion .
Marketing organization and control.
Marketing Information system, consumer Behaviour, New product development, Product Life Cycle, Branding and Packaging decision.
pricing, Distribution Channels, Promotion .
Marketing organization and control.
Marketing Management M.com I(Gen&IT) Dr. Renu Sharma
Marketing Management is the management of crucial and creative task of delivering consumer satisfaction and thereby earning profits through consumer demand. It is the performance of managerial functions of planning, execution, coordination and control in relation to the marketing functions of marketing research, product-planning and development,pricing,advertising,selling and distribution with a view to satisfy the needs of consumer, businesss and society.
This course is for M.com Gen & M.Com IT 1st Semester